Carsten Cramer: Not the most popular BVB

Dortmund (German: [ˈdɔʁtmʊnt] (listen); Westphalian Low German: Düörpm [ˈdyːœɐ̯pm̩]; Latin: Tremonia) is the third-largest city in North Rhine-Westphalia after Fragrance and Düsseldorf, as well as the eighth-largest city of Germany, with a populace of 588,250 citizens since 2021. It is the biggest city (by location and population) of the Ruhr, Germany's biggest city location with some 5.1 million inhabitants, along with the largest city of Westphalia. On the Emscher and also Ruhr rivers (tributaries of the Rhine), it hinges on the Rhine-Ruhr Metropolitan Area as well as is taken into consideration the administrative, industrial, and cultural center of the eastern Ruhr. Dortmund is the second-largest city in the Reduced German language area after Hamburg. Founded around 882, Dortmund ended up being an Imperial Free City. Throughout the 13th to 14th centuries, it was the chief city of the Rhine, Westphalia, as well as the Netherlands Circle of the Hanseatic League. Throughout the Thirty Years' Battle, the city was destroyed and also decreased in importance up until the start of industrialization. The city after that came to be one of Germany's most important coal, steel as well as beer centres. Dortmund as a result was just one of one of the most heavily bombed cities in Germany during Globe Battle II. The terrible bombing raids of 12 March 1945 ruined 98% of structures in the inner city facility. These battle raids, with even more than 1,110 aircraft, hold the record to a solitary target in Globe War II.The area has actually adapted since the collapse of its century-long steel as well as coal markets and also changed to high-technology biomedical innovation, micro systems modern technology, and additionally services. Dortmund was classified as a Node city in the Advancement Cities Index published by 2thinknow, ranked among the twelve development cities in European Union and is one of the most sustainable and also electronic city in Germany. Other key markets consist of retail, recreation and also the site visitor economic climate, creative sectors, and logistics. With its main terminal and flight terminal, the third-busiest airport terminal in North Rhine-Westphalia, Dortmund is a vital transport junction, especially for the bordering Ruhr area along with Europe (Benelux countries), and with the biggest canal port in Europe it has a connection to important seaports on the North Sea.Dortmund is residence to lots of cultural and universities, consisting of the Technical University of Dortmund and also Dortmund University of Applied Sciences and also Arts, International School of Monitoring and also various other instructional, social and also administrative facilities with over 49,000 pupils, many galleries, such as Museum Ostwall, Museum of Art and Cultural History, German Football Gallery, along with theatres as well as music venues like the Konzerthaus or the Music Hall of Dortmund. Nearly half the metropolitan territory contains rivers, timberland, farming and also environment-friendly spaces with sizable parks such as Westfalenpark and Rombergpark. This stands in a plain contrast with almost a hundred years of substantial coal mining and also steel milling in the past. Borussia Dortmund is just one of the most successful German football clubs.

Borussia Dortmund is a worldwide brand, but does not call itself the name. Although the word does not hurt in the sense, says Carsten Cramer, but we are well advised not to speak of 'brand', but from a football club.

And Cramer knows best, of which he speaks: He is the managing director and marketing chief at the BVB and in this function responsible for all commercial topics , as he says in the new edition of the BVB Meet's Dazn podcasts. That these are all concepts that some fan reacts allergic, he is well aware of him.

I'm certainly not the most popular employee at Borussia Dortmund among our fans, because I also have the task of using the (the radiance of BVB, ANM.D.RED.) Commercially to increase economic performance. That is Already a narrow ride to make marketing for a football club, says the 52-year-old.

Which brand has fans? Most have customers

But: I see that as blessing we have fans. For which brand has fans? Most have customers. How many companies distribute Giveaways and who are not used? And we sell 500,000 jerseys per year and people carry them - and That in your free time - and are ambassadors of Borussia Dortmund. There is no bigger luxury.

An important part of the brand BVB has long been there before Cramer. We have a giant advantage, he also says, with a view of the perception abroad, our club colors. Nobody has, at least on the football level. That's why we also make sure that we are always largely in yellow because that for a high Recognition causes. The color scheme black-yellow finds really cool. They expressly express the contrast. Blue-white, red-white - that's all of the color average.

Listen in the new BVB meets Dazn statement, as well as what Cramer says about the dialogue between marketing department and BVB fans, the creation of the Claim's real love and about how it is, in the stadium next to Hans-Joachim Watzke too sit.

Listen to the new BVB meets Dazn sequence now:

13 . September 202101: 46: 05 hours

KMD 101 - Carsten Cramer

After the big anniversary for the 100th episode, BVB Meets Dazn now finally the adult football topics must be tackled. For this, Alex and Benni in the new episode have invited the Dortmund Managing Director Carsten Cramer to talk to him about the brand BVB , the threatening alienation of the fans and the possible role model US sport. Of course, the 4th Bundesliga matchday is analyzed and above all on the two top games: BVB reporter Oliver Hartmann explains the situation at RB Leipzig after the clear bankrupt against Bayern, as well as the KMD crew in the Sportsmachaden Wirtz and Brandt into swarm. And at the end of the episode, as a candy there is even a fist thickness surprise for all true KMD-Ultras!

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